1 in 5 of your potential customers have different cognitive, literacy and language needs (dyslexia, ADHD, low literacy and non-native English speakers). Failure to create customer journeys and experiences that everyone can understand is costly. Complexity excludes these people from accessing your products and services and is not compliant with web accessibility guidelines, Section 3: 'Understandable'.
Tigim's accessible language analytics provides you with a measurable, objective and data-driven framework to communicate at the right level for your audience. We help remove subjectivity and bias to
create inclusive customer journeys, by focusing on ...
Who is the audience?
We start by analysing the needs of your audience (level of literacy, education,
language needs)
Use data-driven frameworks to make every customer touchpoint understandable and accessible
Align to the needs of your customers
Reach a wider audience
Ensure brand consistency
Remove friction from customer journeys
Unify teams around data-driven frameworks, avoid subjectivity and bias
Tigim's data-driven frameworks help your teams create content and touchpoints that are understandable for all. Deliver greater clarity, style and impact.