The new accessible way to reach more customers - without the guesswork!
30% of sales can be lost due to complexity and wrong language use in product descriptions. Tigim's intelligent language design system combines linguistic analysis and customer behaviour giving you the data-driven framework to speak their way. So you can increase conversions, engagement and trust.
Trusting us to grow their customer base
103%
Increased Conversions
55%
Faster Decision-Making
1
New Way to Build Trust
Your customers have different literacy and language needs (dyslexia, ADHD, low literacy and non-native English speakers) and failure to speak at their level is costly. Our work with other e-commerce brands revealed relationships between language use and behaviour...
High word complexity lowers buy-to-detail
Using jargon, complex or advanced English words impact the cognitive load on the reader and can decrease the number of people who purchase the product.
Higher difficulty rating increases time on page
Giving people more to process and think about can keep them on a page for longer, but that doesn't mean they make a purchasing decision.
Higher time on page lowers the page value
Although people can have the page open for longer, they are not making purchasing decisions. Instead, they can be trying to figure out information or compare with other sites lowering the page value.
Listen to the customers your are losing
How your customers behave is a clue to how the language level, style and tone you use impacts their decisions. We give a voice to the unheard, so you can unlock the barriers to connecting with more customers
Reach a wider audience
Design your offerings to meet the specific needs of your audience. Optimise your style for clarity and impact making them want to buy from you...
Create more inclusive communications
Engage people with diverse abilities and backgrounds
Access a customer base that your competitors ignore
Ensure brand consistency
Finally, a measurable and objective way to ensure that all communications are achieving their goals
Build communication style guides for use across your organisation
Create objective writing frameworks specific to your customer base
Increase the effectiveness of campaigns in a measurable way
Remove friction from your customer journeys
Quickly identify and remove the barriers impacting your customers and business performance.
Remove the areas of language causing problems
Create consistency across all customer touchpoints
Create more engaging customer experiences
Create better decisions with a new source of data
You can never have too much useful data...and here is one source you may never have considered before.
Discover the best communication techniques that work for your customers
Develop more effective communication campaigns quicker by knowing what works
Stand out from your competitors by engaging your customers the way they like to communicate
Build better relationships with your customers
Be a source of transparency and truth, and trust will follow. With trust, customers build brand loyalty so you grow even faster.
Build people’s confidence in the service you provide
Be a trusted source of information
Be people-first
Not sure if the way you use language is impacting your potential customers?
The benefits of designing language to your customers needs
