Accessible language is a way of using words and sentences that as many adults as possible can understand. It takes into consideration that not everyone has the same literacy or English level so it involves actively choosing easier words and sentence structures to remove barriers to understanding. Choosing to communicate in an accessible way increases inclusion.

People’s reading, learning and language abilities are not something that we can physically see. So it is easy to make the assumption that everybody can understand at the same level. This is simply not true. By making this assumption, we are instantly excluding people with different abilities (dyslexia, lower literacy skills, poor English level) from accessing information, goods and services that could benefit them. If people do not understand you, they are less willing to buy from you or trust you. You should care because it can create barriers for people and reduce your access to a wider customer base.